A taste of my work…
Madison West Organics, Inc.
Management and Consulting Business for values-driven businesses including strategy, vision, operations, financials, design, construction, marketing, and staff development
Current Projects:
Evandale Farm, a 450-acre Regenerative Farm & Education Center.
Haynes House Community Hub, a 20,000 sf urban redevelopment.
Strobel Development, a real estate investment and hospitality management company. Currently redeveloping a Lake Tahoe lodge plus asset management of a residential village in Kings Beach, CA.
Past Projects:
Foxpoint Farms, a 14-acre “Agrihood” project including 140 residential units, 5-acre farm, refined restaurant, bar, and event center.
Urban Adamah, a 2-acre urban farm and education center.
Gather Kitchen, Bar & Events
150 seat restaurant, full bar & event venue
My work as Owner:
vision, mission, values
funding, finance, start-up
strategy, operations, and business planning
master planning and advising on land stewardship
design-build, project management, construction
program development and management
marketing and sales systems
hiring/training and team building
Highway One
A unique collection of vibrant, iconic properties in the Greater Bay Area and beyond. From Nick's Cove (nickscove.com) on Tomales Bay to the Crown Motel (tahoecrown.com) in King's Beach, Highway One owns and operates authentic destinations where people celebrate life and nourish their souls with good food, good company and unforgettable experiences.
My work as COO:
strategy, operations, and business planning
master planning, design and land stewardship
infrastructure development
program development and oversight
marketing and branding
financial oversight and revenue generation
Bell Valley Retreat
600+acre Retreat & Event Center with 50 beds, numerous meeting structures, 5-miles of trails, commercial kitchen, and more.
My work as Managing Director:
strategy, operations, and business planning
master planning and land stewardship consultation
infrastructure development
program development and management
marketing and direct sales for events, retreats, b&b, and food service
hiring/training and team building









