A taste of my work…

Madison West Organics, Inc.

Management and Consulting Business for values-driven businesses including strategy, vision, operations, financials, design, construction, marketing, and staff development

Current Projects:

  • Evandale Farm, a 450-acre Regenerative Farm & Education Center.

  • Haynes House Community Hub, a 20,000 sf urban redevelopment.

  • Strobel Development, a real estate investment and hospitality management company. Currently redeveloping a Lake Tahoe lodge plus asset management of a residential village in Kings Beach, CA.

Past Projects:

  • Foxpoint Farms, a 14-acre “Agrihood” project including 140 residential units, 5-acre farm, refined restaurant, bar, and event center.  

  • Urban Adamah, a 2-acre urban farm and education center.

Gather Kitchen, Bar & Events

150 seat restaurant, full bar & event venue

My work as Owner:

  • vision, mission, values

  • funding, finance, start-up

  • strategy, operations, and business planning

  • master planning and advising on land stewardship

  • design-build, project management, construction

  • program development and management

  • marketing and sales systems

  • hiring/training and team building

Highway One

A unique collection of vibrant, iconic properties in the Greater Bay Area and beyond. From Nick's Cove (nickscove.com) on Tomales Bay to the Crown Motel (tahoecrown.com) in King's Beach, Highway One owns and operates authentic destinations where people celebrate life and nourish their souls with good food, good company and unforgettable experiences.

My work as COO:

  • strategy, operations, and business planning

  • master planning, design and land stewardship

  • infrastructure development

  • program development and oversight

  • marketing and branding

  • financial oversight and revenue generation

Bell Valley Retreat

600+acre Retreat & Event Center with 50 beds, numerous meeting structures, 5-miles of trails, commercial kitchen, and more.

My work as Managing Director:

  • strategy, operations, and business planning

  • master planning and land stewardship consultation

  • infrastructure development

  • program development and management

  • marketing and direct sales for events, retreats, b&b, and food service

  • hiring/training and team building